The amway brand’s online marketing network has created a new toolkit, which includes tools that will help marketers optimize their websites for the growing online business market, Amazon’s chief marketing officer, Dan Saucier, announced today.
The new tool kit, titled “Ultimate Network marketing toolkit,” is available for free to Amazon employees.
Amway says the toolkit includes “new and improved content marketing tools that can help your company increase its online presence and engagement, help your employees and employees of your company, and make sure your brand is a trusted and recognized brand.
The Ultimate Network Marketing Tools are also designed to help marketers create and manage campaigns that increase engagement and reach for their online business, whether it’s by creating a campaign or using other online tools to reach their target audience,” the company says in a statement.
Amazon’s Amway network marketing tool kit includes tools for “improving your site’s overall look, feel and design, and increasing its visibility on Amazon.net,” the website that hosts the online marketplace, Amway said.
“With these new tools, you can also better serve your business and your customers by optimizing your site for SEO, SEO optimization, and promoting the products and services you offer on Amazon.”
The amusement park is also looking to expand the online marketing toolset in the future, the company said.
Amusement Park CEO Michael K. Lee said the company is “building a dedicated network marketing team to support our customers in this important time,” and added that the new tools will help businesses “maximize their online presence.”
Amway has said it has over 2,200 stores worldwide.
In addition to Amazon, the network has also signed up for a deal with Microsoft to allow the online retailer to market its software, and the company has partnered with a number of big names in the tech industry, including Amazon’s own Bing, Amazon Web Services, and its own Elasticsearch.
Amways’ marketing team includes two marketing analysts and five business development executives.
AmWAY has more than 20,000 employees in 25 countries.