A brand new Google Network marketing program is launching with some big name names in the industry.
The program, called “Loyaly,” is designed to give marketers the chance to learn how to build a loyal, long-term audience of people that are committed to their brands.
“We’ve created an interactive learning experience to help marketers learn about and engage with our brand’s core audience,” said Brian Snedeker, founder and CEO of Loyaly.
“LOVELY is an interactive program designed for brand and business leaders, and the program will include more than 50 videos, over 50 interactive exercises, and over 200 interactive lessons.”
Loyality will provide brands with an opportunity to develop their own unique brands that are built around their core audience.
Snedek said the program has been designed to provide brands the opportunity to build brand loyalty by engaging with the community around their brand.
“This interactive experience gives brands the chance at real world, hands-on learning, and it will help them understand their brand better, which will in turn lead to stronger and more sustainable businesses,” he said.
The first video will teach the program to marketers who have been working in brand marketing for some time, and they will be asked to create a blog to share their experiences.
In the next video, marketers will learn about how to create compelling content for their own audiences.
“Loyal fans will be able to create their own branded content and share it with their fans,” said Snedebek.
“We will also introduce new tools to help brands stay on top of trends and to help them reach new audiences.”
The first few weeks of the program are designed to introduce brands to the new tools, and then marketers will have access to an on-demand platform to get instant access to their brand’s best content.
“Our brand teams are excited to get started with Loyalty, and we look forward to sharing our journey with you on our official website,” said LOVELIY founder and chief marketing officer Michael Pfleger.