Posted October 06, 2018 21:06:50 If you’re a diamond network marketer looking to sell or market diamond products, you’ll be able soon.
According to a new report from The New York Times, the United States is set to become the first country in the world to introduce diamond network branding, with the country’s Commerce Department now planning to create a list of “core” diamond networks that will be available to the public.
While the Department of Commerce has previously stated that it would like to have “a more robust marketplace for diamond network marketers” and will “work to promote diamond network brands to consumers”, it seems that the United Kingdom is already the first major market to embrace the new marketing tool.
This new report comes on the heels of the US Treasury Department’s decision earlier this month to ban the sale of “fake” diamonds.
This move follows a similar move in the UK, where the Department for Business, Innovation and Skills said it would introduce “immediate measures to prohibit the use of counterfeit diamonds”.
It seems that many diamond network entrepreneurs are still unsure how to sell their product to a consumer without using fake diamonds, despite the fact that many of the biggest brands in the industry have now decided to make their products more authentic by releasing their own branded diamonds.
In a statement to the Times, a spokesperson for the US Department of the Treasury said that it was “a great day for diamond marketers” who “are working to protect consumers” from counterfeit diamonds.
They said: We’re committed to supporting the diamond industry, and our goal is to help ensure that the quality and performance of our products remains as high as possible.
“Diamonds are one of the most popular and well-loved consumer goods in the marketplace today, and we are committed to ensuring that consumers have access to the products they need to ensure their investment in diamonds remains safe and sound.”
While there is no guarantee that the US government will implement a ban on the sale or marketing of counterfeit diamond products in the near future, the timing of the new report is certainly positive for diamond marketing in the US.
As more and more retailers and brands start to release their own diamonds and are opening their own diamond network channels, the demand for diamond sales will only continue to grow.