How to help the ‘unicorns’ of the world thrive

The story of the year: The “unicorns” are an emerging market of business that has attracted hundreds of millions of dollars of investment from a number of leading tech firms including Google, Facebook and Apple.

In this week’s episode of Cricinfo’s Inside Soccer podcast, the hosts discuss how to make it happen, how to get started, and what to do next.

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For a look at how the network of investors is reshaping the world of sport, read the latest issue of the sports business journal SportBusiness and subscribe here.

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