The ad-tech firm Brownfield Networks is preparing to launch a TV advertising network in 2017.
The firm will work with local businesses to target audiences with TV ads, according to a report from Bloomberg.
Brownfield’s first TV ad network will target the 18-24 demographic and the platform will also be designed for business users, the report said.
Brownfields platform will launch in 2017, and the company plans to roll out a larger number of TV ad networks in the coming years.
“Pruvais network marketing traffic was higher than the average for advertisers, but not by much,” according to a study conducted by marketing analytics company AdVantage.
Advertising revenue for the ad network market dropped 13% year-over-year, according to the report, which is titled “PvO Networks.”
AdVolute found that for every $100 spent, the average network marketing ad earned $0.18.
Advertisers spent less than 1% of their total advertising dollars on network marketing ads.
While AdVasc is based in Palo Alto, Calif., it has expanded into the San Francisco Bay Area and other parts of the U.S. The firm has more than 1,000 marketers in more than 50 markets.
PruVita’s marketing budget for the month of October was $1.1 million, according a press release from the company.
The company has received $9.8 million in funding from a variety of sources including Sequoia Capital, Google Ventures, Draper Fisher Jurvetson, Draper Associates, Fidelity, Hewlett Packard Enterprise, the Carlyle Group, and Goldman Sachs.
The network marketing data was derived from AdVanse and the Nielsen Company.