On the heels of its latest quarterly results, Verizon Wireless has unveiled its latest network marketing strategy.
It calls for a “bold, innovative” approach to its mobile network marketing effort and a “unique and compelling mobile network experience,” which includes offering a new “Diamond Network” offering that offers more than just a single phone number.
It’s also targeting new mobile data plans, offering new ways to monetize the service and “creating new and innovative new business opportunities.”
Verizon Wireless CEO and President John Legere is touting Verizon Wireless’ new network marketing plan as “the most creative and innovative network marketing approach we’ve ever seen.”
Here’s what you need to know about Verizon’s network marketing:Key points:Verizon has launched a new mobile network network marketing initiative called “Diamond” which will offer new data plans for customers with multiple devices and new ways for them to monetizing the serviceVerizon’s new network network has also focused on bringing back customers to its existing services like phone callsVerizon launched a “Diamond network” that allows customers to pay with credit cards to make purchases on its network, but has also started offering additional services like the ability to call in with a new device.
It also is offering new data packages to existing customers.
Verizon CEO John Leger says “Diamond is the most creative, innovative network-based network marketing we’ve seen in our history” and that “Diamond will allow customers to make smarter decisions about where they go to make sure they have the best and most personalized experience.”
The company says its new network is a “new way to connect” with customers and will be a “game changer” for mobile network marketers.
The Diamond network offers unlimited data plans with a 4GB, 10GB, 15GB, and 20GB allotment for customers that have multiple devices, or a single unlimited plan with up to 4GB of data.
Verizon says the Diamond plan also includes “special offers for customers who want to use their phone as a mobile payment system.”
Verizon says it has been “proud to serve customers for more than 25 years” and the company will continue to do so.
Legere said the Diamond network will be available to Verizon Wireless customers starting Nov. 10.
Verizon Wireless said its service was the first network to offer data plans at the same price as phones.
Verizons customers can get the Diamond plans on AT&T, Sprint, T-Mobile, and Verizon Wireless Unlimited plans.
Verizons plans to start offering the Diamond program to other carriers in the coming months.