Network marketing is a marketing strategy that focuses on getting your product or service to the right people.
It’s often described as “buying on the internet” because you’re buying a product or services online without actually getting in front of the people you’re marketing to.
The concept of network marketing is so pervasive that it has its own Wikipedia page, with an entry on the subject that reads: network marketing: marketing that is designed to target a specific customer group, such as the internet.
In the real world, though, most networks don’t offer the same level of targeting.
A recent study by The New York Times found that only one in five marketers surveyed knew how to identify the best networks to target.
Instead, most people are more likely to be using marketing tools like Google AdWords or a network marketing platform like Facebook.
The New Yorker’s Dan Savage says that network marketing has “been around for centuries, but nobody really understands it” because it’s so ingrained in the culture of today.
It can help you reach people on Facebook or on Twitter, but it doesn’t help you build your brand or build a reputation.
“The internet is a different beast,” he said.
“You need to think of it as the second-class citizen.”
This article was originally published in The New Republic, a member of the USA TODAY Network.
The views expressed in this article are the author’s own and do not necessarily reflect Al Jazeera’s editorial stance.