The next generation of marketers will be using audio to drive the next wave of digital campaigns, according to a new report from Ad Age.
With millions of consumers on social media, audio will become a crucial part of the digital marketing mix as more and more businesses invest in audio to engage their audiences.
Ad Age’s “Audience for Audience” report looks at the role audio plays in digital marketing, with particular attention paid to digital influencers and marketers.
The report highlights the importance of audio to reach audiences, but the report also points to some challenges in the digital audio space.
Ad-hoc audio ads are one of the most popular ways to reach consumers, especially millennials.
Ad-hos are designed to capture the attention of audiences and capture their attention to a single piece of content.
While there is a place for these ads in a traditional marketing campaign, they’re rarely a core component of the campaign.
Advertisers often use ad-hous as an opportunity to target audiences based on keywords, which can be hard to remember.
This is where audio comes in.
Ad Age’s report focuses on the potential of audio ads to drive brand loyalty.
The study’s authors suggest that audio-focused content can work in conjunction with other marketing strategies, such as digital branding and video.
In the case of Ad Age, audio is an important part of how brands are using audio in digital campaigns.
While this is true for both ad- and non-ad-homs, the study highlights the important role of audio for brand loyalty, as it can help drive consumers to a specific brand and help them to identify with the brand.
“This new era of digital advertising is driven by digital technologies and digital influencer marketing, which are transforming the way brands interact with their consumers and delivering compelling content to those consumers,” Ad Age senior digital marketing director David Senn told Ad Age by email.
“While traditional advertising strategies are important, digital influence marketing can be even more important in driving brand loyalty and loyalty engagement.”
The study looked at how brand loyalty can be created with audio.
The researchers found that brand loyalty has a large impact on consumer engagement and the way people engage with brands.
“Brand loyalty is the most important factor driving engagement with brands in a brand-driven digital advertising campaign, and audio content is a great way to build loyalty by using the brand’s brand identity to capture brand attention,” the report reads.
Advertising for a brand’s audience relies on a variety of channels to deliver compelling content, but audio is one of those channels that is often ignored by many companies.
According to the study, the most effective ways to build brand loyalty with audio are by targeting influencers, promoting digital content, and engaging with consumers through a variety and diverse forms of content, including text and audio.
“It is important to remember that it’s all about the engagement, but also the engagement is driven in part by audio,” Senn said.
“If you can target the right influencers to reach those audiences, you can engage them with your content in the right way.”
The research found that the most common form of audio engagement is text-based.
Text ads are also the most likely to be seen by consumers, and are often used to deliver information to consumers on topics that interest them.
In fact, according the study’s research, the vast majority of consumers will read or listen to audio ads.
Ads that are created using audio are more likely to have an audience who are already engaged in the content.
The more relevant the audio is, the more likely that the audience is likely to engage.
The authors of the report say that this can be especially true for audio-centric ads, as audio-driven content can help people find content they might otherwise miss.
“Ads are most effective when they’re delivered with relevant content, which allows the listener to find the content they’re looking for,” the study states.
“By creating a story for the audience that makes sense to them, audio can be used to connect with the audience in a way that they would not normally connect with a text ad.”
The authors of Adage’s report also noted that audio is a valuable tool for digital marketing campaigns that target specific audiences.
“The audio ads we found were delivered using a variety, varied, and interesting approaches,” the authors write.
“Our research suggests that brands can use audio in their digital advertising to create an engaging experience, while using the audio to draw a consumer in to the brand.”