Intel and Google will announce a partnership to make the ad-blocking YouTube platform ad-friendly, the chipmaker said on Monday.
The two tech giants are planning to launch the first such video-sharing service, called YouTube AdBlock Plus, on March 10.
Intel’s new offering will be available on iOS and Android devices, including the Apple Watch, the Google Play Store and Windows phones, with Google saying it is also working on Android-based devices and will launch the service in the third quarter of 2018.
The video-streaming service is expected to provide users with more choice over what they can see on YouTube, with advertisers likely to be able to control which videos they post and which ones get removed.
Intel said it will provide ads that match ads on Google’s video platform, rather than those that appear when users hover over content.
Google declined to comment.