Pola Network Marketing has signed a deal to acquire digital marketing company Tully’s to further expand its presence in the global marketplace.
The acquisition of the San Francisco-based agency will create a multi-channel marketing firm that will work with Pola to build a strong platform for Pola’s brands and content to reach new audiences.
Tully is a digital marketing and social media agency based in San Francisco that focuses on social media marketing.
“Pola Networks has long been a trusted partner in the industry and we are excited to add this innovative and creative company to our team,” said Brian Wachter, chairman and CEO of Pola.
“Tully’s expertise in the social media space has a long history of building and maintaining strong relationships with clients around the world, and we believe Pola will provide us with an unparalleled platform to build and scale our existing network of influencers and content creators across all of our digital platforms.”
Tully, founded in 2013, has built and operated a number of influencer and content creation companies across the globe.
Its clients include Spotify, Snapchat, Google+, Pinterest, Instagram, YouTube, and Vine.
“We are thrilled to be partnering with Polas world-class digital team and look forward to the next chapter of our journey,” said Tully CEO Mark Rutter.
“With this acquisition, we will provide our clients with an innovative, innovative digital marketing platform with a broad network of social influencers, creators, and influencers.”
Tulls goal is to help build a global digital marketing ecosystem that is tailored to the specific needs of its clients.
“It’s a natural fit for Polas core expertise in digital, and our core competency in creating branded content for brands across social, offline and online platforms,” said John G. Fritze, president and chief operating officer of Polas parent company, Polas International Corporation.
“Our global platform will also be able to serve as a platform for our clients to build relationships with brands and influencer networks that are focused on their brand identity, influencer experiences and influent content.”
The transaction is expected to close in the second quarter of 2017.
Pola plans to use Tullys digital platform to create its own platform for its brands and to develop an overall digital marketing strategy for the Pola brand.
The Polas acquisition follows Polas global expansion into mobile and social.
In 2016, Pola was granted permission to acquire the exclusive rights to use Google AdWords on the Polas platform.
In 2017, Polanews expanded its reach to include its brand in more than 20 countries, and Pola launched a new social media platform.
Polas digital platform, called Polas Connect, will allow brands to connect with their audience across social and offline channels and help them build a platform that engages and engages with their fans and followers across all digital channels.
Polapower, a digital agency, has also expanded its digital marketing footprint.
Polanewallet, which focuses on digital media, has been acquired by Pola and its brands.
Polafax, which offers video and audio production, is a Pola digital agency.
Polaps, which works with brands to promote their products and services, has expanded its presence to new markets.
Polarax is a brand management agency focused on brand management, brand growth, brand development and brand partnerships.
Polagates is a content agency focused a brand promotion.
Polastro, which is a social media analytics company, has acquired its own social media business.
Polavision, a platform with video, music, gaming, social, and online content, is an international provider of digital advertising solutions.
Polax’s acquisition of Tully was announced on Wednesday by Polas chairman and chief executive, Brian Wachtter.
Polawallet is an independent, mobile-first agency focused exclusively on the mobile advertising space.
Tull, which will remain in partnership with Polaps parent company Polas, will focus on building a strong brand, influencers’ relationships, and building a robust platform for the global Polas community.
TULL, a global network of content creators and influents, is committed to building an unparalleled digital marketing solution and will focus heavily on building the Polash network.
“I am very excited to join the Polaflex family,” said Marcia Wacht, founder and CEO, Tully.
“The Polas network is the best in the world and we see a great opportunity to grow our existing brands and our content with the help of Polapowers innovative new digital platform.”
Pola, founded by the late Pierre Lévy, is the leading digital marketing provider for businesses and consumers worldwide.
Polare, Polacom, and P.L.L., all based in the United States, are Pola subsidiaries.
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